Think About Your Audience Before Choosing a Webinar Title
Sponsored by Banyan Security, Inc.
Tuesday, March 9, 2021
11 a.m. ET
What You’ll Learn in This Webinar
Most security professionals acknowledge that the traditional “castle-and-moat” approach to security no longer works, and would like to instead achieve a Zero Trust security posture in their organizations. Zero Trust, of course, is the idea that trust should not automatically given to anything inside or outside its perimeters, but rather everything and anything trying to access resources must first be verified. The principle of least-privilege access and continuous authorization are compelling, but actual implementation of these concepts can seem daunting.
In this webinar we’ll talk with Robert Davis of Chick-fil-A about his journey from compelling idea to actual implementation. Key Takeaways:
Understand why BeyondCorp and Zero Trust are desirable security ideals
Get ideas about how to identify potential Zero Trust projects
Learn how to constrain project goals for success
Director, Cybersecurity - Chick-fil-A
Robert Davis has been with Chick-fil-A for over 15 years and is currently the Director of Cybersecurity. With over 10 years experience in the Cybersecurity space, Robert works to create an efficient Cybersecurity program that solves the unique challenges to Chick-fil-A. He is passionate about Cybersecurity and how it can be both user friendly and secure. In 2017, he was a speaker at the AWS re:Invent conference to talk about devsecops and where cloud can take a Cybersecurity team and program. When not working, Robert spends lots of time drawing with his daughter, playing video games with his son, and watching reality tv with his wife.
VP Product Marketing - Banyan Security
John brings extensive technology marketing and product development experience to the table, with over a decade of experience in enterprise and consumer cybersecurity. Most recently at RiskSense, where he served as Vice President of Products & Marketing, John has also held significant leadership roles at Enlighted, Niara, Good Technology, and AppCentral (all of which were acquired). Prior, he held senior Marketing and Products positions at McAfee’s (Intel) Data Protection and Mobile business units, PGP, FileMaker, Ventro, Xerox, and co-founded Verano, an enterprise content management startup. He also spent 11 years at Apple, playing key roles in the development of numerous award-winning Input Device, Imaging, PowerBook, and Internet products.
this webinar starts in
2017/07/22 12:00 PM EST
What You’ll Learn in This Webinar
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about:
You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
Get a second or even third set of eyes to review your work.
It reflects on your professionalism even if it has nothing to do with your event.