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How to Define a Zero-Trust Strategy
Across Multiple IT Silos


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

On Demand

Zero trust approaches to cybersecurity are all the rage these days as cyberattacks continue to increase in volume and sophistication. The challenge is zero-trust isn’t something that can be achieved by buying a platform off-the-shelf. Cybersecurity teams need to integrate multiple platforms and technologies to ensure zero-trust policies are enforced from the endpoint to the cloud and everywhere in between.

Chris Lindsey
Application Security Evangelist - Mend.io
Chris Lindsey is a seasoned speaker who has appeared at conferences, webinars, and private events. Currently building an online community and creating a podcast series, Chris draws on expertise from more than 15 years of direct security experience and over 35 years of experience leading teams in programming and software, solutions, and security architecture. For three years, Chris built and led an entire application security program that includes the implementation of mature AppSec programs, including oversight of security processes and procedures, SAST, DAST, CSA/OSA, compliance, training, developer communication, code reviews, application inventory gathering, and risk analysis.
Zach Hill
Chief Architect - Anchore
Chief Architect at Anchore, where he is a technical lead for the engineering team that builds the systems to make containers production ready with a focus on transparency, stability, and security. His passion is in building cloud-native analysis platforms and tools for deep container inspection that support software supply chain security. Previously Zach led technical teams and architecture in cloud storage software at HP & at Eucalyptus Systems.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.