Sponsored by Security Boulevard
Zero trust approaches to cybersecurity are all the rage these days as cyberattacks continue to increase in volume and sophistication. The challenge is zero-trust isn’t something that can be achieved by buying a platform off-the-shelf. Cybersecurity teams need to integrate multiple platforms and technologies to ensure zero-trust policies are enforced from the endpoint to the cloud and everywhere in between.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: