<img src="https://certify.alexametrics.com/atrk.gif?account=8w5fq1Fx9f207i" style="display:none" height="1" width="1" alt="">
AppSec Risk: You Can’t Manage What You Can’t Measure


Think About Your Audience Before Choosing a Webinar Title

Sponsored by ZERONORTH

Wednesday, April 14, 2020
1 pm ET

The key to reducing AppSec risk is pretty simple. It all starts with AppSec visibility and everyone looking at the same data. AppSec visibility data provides the necessary insights to assess risk and drive accountability, to make the right business and operational decisions, and of course to prioritize remediation actions for AppSec vulnerabilities.

Join ZeroNorth’s DevSecOps experts, Dan Beauregard, Brian Kirk and Joanne Godfrey for a chat on what CISOs and Security teams need to know to understand and effectively communicate AppSec risk to all stakeholders – from the Board, to Business Unit leaders, DevOps teams and even to customers, partners and end users. 

This webinar will discuss real-world examples and cover key questions such:

  • What are the key AppSec risk questions your boss or your Board will ask you – sooner rather than later? 
  • What are the 5 top AppSec risk metrics every business unit leader or product owner must know? 
  • How do you find hidden “red flags,” security gaps and weaknesses in your AppSec posture?
  • How do you use AppSec risk insights to work more effectively with the DevOps team?
DevSecOps Evangelist - ZeroNorth
Dan Beauregard is ZeroNorth’s DevSecOps Evangelist, responsible for helping organizations deliver application security at the speed of DevOps. Dan has held numerous leadership roles in strategy, solution engineering and product management at leading cloud and application delivery companies (Digital.ai, XebiaLabs, Scalr, DynamicOps—acquired by VMware). He brings to ZeroNorth over 15 years of experience guiding organizations in their adoption of the latest cloud and DevSecOps technologies and is a Certified Solution Architect with AWS. He spent the first part of his career in Development, focusing on building highly distributed, fault-tolerant systems for leading storage companies. Dan holds a Master's degree in Electrical and Computer Engineering from Worcester Polytechnic Institute. Follow him on Twitter @dbeau72.
Brian Kirk
Head of Customer Success - ZeroNorth
As Head of Customer Success, Brian works with customers every day to help them advance their DevSecOps maturity. Brian is passionate about helping customers realize their full potential—prior to ZeroNorth he led Account Management for Logz.io and ran Customer Success Management for Black Duck Software. Brian holds an MBA from the MIT Sloan School of Management and a B.S. in Mechanical Engineering from the Pennsylvania State University.
Joanne Godfrey
Director of Product Marketing - ZeroNorth
An experienced product marketing professional, Joanne has worked on a wide range of enterprise technologies over the years including application, network and data security for software companies large and small. Joanne has also published articles on security topics in industry and business publications.



What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.