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XDR (Extended Detection and Response): The Next Generation of Protection


Think About Your Audience Before Choosing a Webinar Title

Sponsored by CYNET

Tuesday, December 8, 2020
11 a.m. ET

New Extended Detection and Response (XDR) solutions were built to unify multiple prevention, detection and response technologies into a single platform to improve detection accuracy while expanding automated response actions. As cyber-threats become more sophisticated and niche protection solutions remain frustratingly disconnected, a pre-built, unified protection solution provides many benefits to overburdened security teams.

Join George Tubin, Director of Product Management at Cynet, to learn about the capabilities and benefits provided by emerging XDR solutions.

  • The business and technology value drivers for XDR solutions
  • What capabilities should security practitioners look for in emerging XDR offerings
  • How XDR can not only Extended Detection, but also Extended Response capabilities
  • A live demo of a fully automated XDR Incident Response workflow, including investigation, root cause analysis, impact analysis and automated remediation actions
George Tubin
Director of Product Management - Cynet

George Tubin is the director of product management at Cynet and a recognized expert in cybercrime prevention. He was previously VP of marketing at Socure, where he delivered thought leadership and insights to leading technology providers on business strategies, technologies and cybersecurity.

On-Demand Vieiwng:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.