Sponsored by ThreatX
2023 has the potential to be a year like no other. As geopolitical, economic and security challenges come to a head, organizations and their security leaders face tough decisions: Stay the course with security resources already in place? Cut budget to help weather the economic storm? Or use this period as a time to harden defenses and prepare for growth? There is no easy conclusion – and no single right answer.
In this webinar, two security experts will share their perspectives on how security leaders and their teams should think about resourcing in 2023. From managing business risk to defending against evolving threats to staffing and resource allocation, this discussion will provide a broad look at trends likely to be at the forefront of security in the coming year. In addition, attendees will hear perspectives on building security programs that balance managing the threats their organizations face with ensuring the most cost-effective security strategy possible.
Key Takeaways:
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: