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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by ThreatX

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Monday, December 12, 2022
3 p.m. ET

2023 has the potential to be a year like no other. As geopolitical, economic and security challenges come to a head, organizations and their security leaders face tough decisions: Stay the course with security resources already in place? Cut budget to help weather the economic storm? Or use this period as a time to harden defenses and prepare for growth? There is no easy conclusion – and no single right answer.

In this webinar, two security experts will share their perspectives on how security leaders and their teams should think about resourcing in 2023. From managing business risk to defending against evolving threats to staffing and resource allocation, this discussion will provide a broad look at trends likely to be at the forefront of security in the coming year. In addition, attendees will hear perspectives on building security programs that balance managing the threats their organizations face with ensuring the most cost-effective security strategy possible.

Key Takeaways:

  • Perspectives on how security leaders and their teams should think about resourcing in 2023
  • Broad look at trends likely to be at the forefront of security in the coming year
  • Building security programs that balance managing threats with ensuring the most cost effective security strategy
Jeremy Ventura
Field CISO - ThreatX
Jeremy Ventura is a cybersecurity professional, specializing in advising organizations on information security best practices. He has years of experience in vulnerability management, email security, incident response and security center operations. At ThreatX, he is responsible for the development and presentation of thought leadership across all areas of cybersecurity. Ventura is an industry leader that can regularly be seen in media, blog posts, podcasts and at speaking events. Previously, Ventura worked at Gong, Mimecast, Tenable and IBM, among other security organizations. Ventura holds a Master’s Degree in Cybersecurity and Homeland Security.
Maor Aknin
Founder & CEO - Cyber Way US
Maor Aknin is a cyber-security executive, strategist, and architect with over 16 years of hands-on operational experience and deep technological background. His expertise is in the broad range of strategic cyber-security, proactive defensive and offensive operations, and emergency cyber incident response activities. Maor is a Bachelor of Science in Computer Science, holds advanced professional certificates, including Certified Ethical Hacker and Computer Hacking Forensics Investigator, and is a Senior Member of the prestigious IEEE Organization. In 2015, Maor started to work with the Israeli National Cyber Security Directorate as the Head of the Threat Hunting and Incident Response Department. Maor established the department from scratch. He oversaw the entire establishment process, including developing the department’s strategy, building the technical capabilities, recruiting the staff, and forming the processes and methodologies. His department handled all national-level cyber threats, incident response, and proactive threat hunting activities in the State of Israel. Maor had worked with the INCD until late 2018. Earlier in his career, Maor was the Cyber Emergency Response Team leader at the Israel Defense Forces (IDF), one of the top cyber-attacked organizations in the world.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.