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Why Empowering Developers Is a Game Changer for Application Security


Think About Your Audience Before Choosing a Webinar Title

Sponsored by WHITESOURCE

Tuesday, June 22, 2021
1 p.m. ET

The 'Shift Left' mindset is a major game changer for Application Security. Not only is it a paradigm shift in the way developers (not just security teams) use these tools, but also how they are built and integrated into workflows.

In this webinar, SonarSource and WhiteSource will share real-life insights and learnings on how empowering developers with the right tools positively impacts application security. Through the lens of different technologies (SAST & SCA) you will discover the foundations of developer adoption of security tooling, how it pairs with workflows already in place, and how teams can directly benefit from them. Join us to hear more from our Product Teams in person!

Maciej Mensfeld
Senior Product Manager - WhiteSource
Maciej joined WhiteSource through the acquisition of his Supply Chain Security company "Diffend", and now holds the title of Senior Product Manager for Supply Chain Security. Prior to WhiteSource, Maciej was the lead software architect at Castle.io. as a software architect and engineer. Maciej has an experience in a wide variety of business applications built using multiple Ruby frameworks.
Kirti Joshi
Product Marketing Manager - SonarSource
Kirti is a passionate product marketer driven by a keen desire to bring awareness and adoption of great products to market. Based in Austin, Texas, she started her career writing code for designing and validating hardware products, and now works on marketing SaaS products. Currently working as a Product Marketing Manager at SonarSource, she is on a mission to empower developers and teams with tools that help them deliver quality and secure code, no matter which language they program in.
Nicolas Bontoux
Product Marketing Manager, former Support Engineer - SonarSource
From Cisco Systems to SonarSource, Nicolas always wanted to ‘give a hand.’ It started with setting up cool and useful CI tools for his colleagues, then helping build products that are easy to integrate, and that above all make users happy. That’s how he ended up doing technical support at SonarSource, and ultimately joined the Product Marketing Team in order to engage development communities worldwide in getting maximum value from code quality and code security solutions.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.