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Think About Your Audience Before Choosing a Webinar Title

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On Demand

Security leaders are wrestling with managing and mitigating cloud risk. Cloud brings speed and automation, but adversaries are moving faster than ever. Seconds matter.

Organizations are finding that a disjointed patchwork of tools slows response and leaves too many security gaps. A new approach is needed to streamline cloud security operations, reduce alert fatigue and respond faster to threats.

Join experts from Amazon Web Services (AWS) and Sysdig to discuss the unique security challenges in the cloud and how to address them. We will highlight the new wave of cloud security – one that both consolidates what’s needed to protect your cloud and takes a fresh approach to addressing real risk.

In this session you will learn:

  • What a cloud-native application protection platform (CNAPP) is and why it matters
  • How to connect the dots of cloud risk in real-time to keep pace with the speed of threats
  • How runtime insights help prioritize issues and scale cybersecurity
  • How effective cloud operations help ensure security for organizations
  • The emerging role of AI in cloud security

Key Takeaways:

We will highlight the new wave of cloud security – one that both consolidates what’s needed to protect your cloud and takes a fresh approach to addressing real risk.

Eric Carter
Director, Product Marketing - Sysdig
Eric is the Director of Product Marketing focused on cultivating Sysdig’s technology cloud and container partner ecosystem. Eric has spearheaded marketing efforts for enterprise technology solutions across various domains, such as security, monitoring, storage, and backup. He is passionate about working with Sysdig's alliance partners, and outside of work, enjoys performing as a guitarist in local cover bands. 
Frank Schwarzenau
Global Partner Practice Leader, Observability - AWS
Frank has been active in the Cloud and IT Services space for the last 12 years and is leading the AWS Observability Partner Practice. As practice lead Frank has the mandate to create a striving partner ecosystem, enabling APN partners to build and market observability solutions. Prior to AWS, he was CEO for Stelligent, a DevOps and Observability AWS Premier Consulting Partner, exclusively focusing on AWS services across North America and Europe. Before that he was the AWS Channel Head and Chief of Staff for the president of one of the large systems integrators Mphasis. Frank is originally a “Berliner” but spent the last 18 years living in the UK, India and USA. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.