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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

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Tuesday, February 27th, 2024
1 p.m. ET

In 2023, there were a number of new cybersecurity regulations introduced in the U.S. and the EU designed to protect organizations' digital assets. But it can be tricky to make sense of all these regulations and ensure you remain in compliance going into 2024. Not to mention the potential for even more regulations this year.

In this Techstrong Learning Experience, Lynn Westfall, software supply chain expert & consultant and Alex Rybak, senior director of product management at Revenera, will break down the multitude of updates to these various cybersecurity regulations and help you cut through the red tape. Westfall and Rybak will discuss the ins and outs of these mandates, explain how we got here, where we are today and what to expect and plan for in the near-term.

Join us as these experts discuss:

  • What prompted all of this, and why?
  • US Cyber EO / EU CRA updates (SBOMs & software attestations)
  • Latest SEC cyber regulations (8-Ks and 10-Ks)
  • Latest FDA cybersecurity regulations
  • Quality metrics
  • How to get started?
  • What’s next?

Key Takeaways:

  • Engage with the community (CISA, CycloneDX, SPDX, SLSA, OpenSSF)
  • Work with your OSPO for policy refresh, training and responsibility/accountability discussions
  • Start constructing SBOMs
  • Agree on a format, cadence, and level of content, coverage and context; integrate into CI/CD
  • Work with procurement regarding requesting SBOMs; agree on process once you receive them
Lynn Westfall
Software Supply Chain Expert & Consultant
Lynn has more than 20 years working in various areas of technology, such as IT Asset Management, IT Procurement, Technical Support, Web Design, Software Composition Analysis and Open Source License Management. She is now an independent consultant helping organizations of any size secure their software supply chain. 
Alex Rybak
Sr. Director, Product Management - Revenera
Alex is responsible for Revenera’s product strategy. He also heads up Revenera's Open Source Program Office (OSPO) and is a member of the internal cybersecurity and incident response team. Alex led Revenera’s efforts to obtain OpenChain’s legal and security certification. He has been in the open source / software supply chain space for over 18 years.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.