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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:silverfort-logo-vector

 

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Anytime

Organizations today rely on digital assets to conduct business, but identity threats have become a critical risk factor. As attackers relentlessly seek to compromise user identities for malicious access, it’s become increasingly apparent there are serious gaps in the tools organizations use to protect themselves.

Silverfort commissioned an extensive study from Osterman Research, a leading cybersecurity consulting firm, which revealed the full extent of these identity security gaps. In this Techstrong Learning Experience, experts from Silverfort will examine the state of the identity attack surface and explore the various ways organizations remain dangerously exposed to attacks involving compromised credentials.

Join us to explore:

  • What the identity attack surface is and why it must be protected
  • The state of multifactor authentication (MFA), privileged access management (PAM) and service account protection adoption
  • Which solutions can fully protect the identity attack surface

And much more…

Hed Kovetz
CEO & Co-Founder - Silverfort
Hed serves as Silverfort’s CEO and is one of the company’s Co-Founders. He brings a unique technical and leadership background, including product leadership roles at Verint, where he led the company’s nation-scale cybersecurity product and won the company’s innovation competition for his patent-pending inventions. Hed previously served as a Group Leader at the famous 8200 elite cyber unit of the Israel Defense Forces, where he received the unit’s excellence awards and the Chief of Intelligence Corps Award for Innovation. Hed holds an LL.B. from Tel Aviv University.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.