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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:Mend-Blue

 

On Demand
Anytime

Cybersecurity teams and developers continually struggle to reconcile what can seem like two competing priorities: Delivering new capabilities and addressing existing security technical debt. But what if they can do both at the same time? Forward-leaning AppSec programs are finding smart ways to reduce security debt by instituting a strategic approach to managing security vulnerabilities. This approach starts by reducing the attack surface early on and throughout development. In this webinar, you will learn the following:

  • How to automate dependency management so that it runs on autopilot
  • Why you should assign a confidence level to updates
  • How to mass-update group dependencies given a high confidence rating
  • How to prioritize vulnerability remediation and update within the repo.
Caroline Wong
Chief Strategy Officer - Cobalt
Caroline Wong is the Chief Strategy Officer at Cobalt. She has 15+ years of cybersecurity leadership, including practitioner, product, and consulting roles. Caroline authored the popular textbook, Security Metrics: A Beginner's Guide. She teachers cybersecurity courses on LinkedIn Learning and hosts the Humans of InfoSec podcast. 
Tim Johnson
Senior Product Marketing Manager - Cloudbees
Tim is a senior product marketing manager who focuses on the impact DevOps has on the people and the organizations adoptin4g it. He has over a decade of product marketing experience with industry leaders such as Electric Cloud, BMC Software, Cisco, Google and SurfControl.
Justin Clareburt
Product Owner for Renovate - Mend.io
Justin Clareburt is the Product Owner for Renovate at Mend.io. He has been building software solutions since last century, and most recently for Microsoft, Google, and Amazon. Justin is passionate about developer productivity and is renowned for his love of keyboard shortcuts. He is an avid supporter of open-source development, and is responsible for many free popular productivity tools and keyboard shortcut packs.
Dr. Lisa Bradley
Senior Director of Product & Application Security - Dell Technologies
Dr. Lisa Bradley is the Senior Director of Product & Application Security at Dell Technologies focusing on Vulnerability Response, Customer Security and Community Enablement. In this role, she oversees Dell's Product Security Incident Response Team (PSIRT), Bug Bounty Program, SBOM, and third-party Dependency Management. She also oversees Dell’s Security Champion Program, Security Training Program, and the Customer Security team where she strives to meet Dell’s customer security needs and build customer trust into the core of product and application security practices.
Stephan Jou
CTO Security Analytics - OpenText Cybersecurity
Stephan Jou is CTO Security Analytics at OpenText Cybersecurity, and currently leads efforts to apply AI and analytical methods for cybersecurity use cases. Jou was CTO and co-founder of Interset, where he developed a leading-edge cybersecurity and In-Q-Tel funded project that uses machine learning and behavioral analytics, prior to being acquired by Micro Focus and then OpenText. Previous to OpenText, Jou has been at IBM and Cognos where he led the development of over ten products in the areas of cloud computing, mobile, visualization, semantic search, data mining, and neural networks. 
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.