<img src="https://certify.alexametrics.com/atrk.gif?account=8w5fq1Fx9f207i" style="display:none" height="1" width="1" alt="">

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by: 

Prisma_Cloud_logos_RGB_Horizontal_4_2_1-removebg-preview


On Demand
Anytime

Learn what’s keeping 2,500 of your peers awake at night. Stay informed with empirical insights to inform your cloud-native security decisions.

The State of Cloud-Native Security Report 2023 is the result of a months-long survey traversing seven countries and five sectors of industry to consult with 2,500 cloud security and DevOps professionals—from chief executives to developers to security technicians—with the goal of identifying pivotal decisions affecting cloud-native development and security outcomes.

Join our program for the results of this year’s survey and a fresh look at the top challenges and best practices in cloud-native security.

Our expert will walk you through important findings including:

  • The majority (90%) of orgs can’t detect, contain and resolve cyberthreats within an hour
  • New deployment frequency has increased by 68% in the past 12 months
  • A full 73% of organizations report an above-average turnover rate in cloud security roles
  • More than three-quarters (78%) of respondents want better day-one security from the tools they choose
  • And 77% of organizations said aligning security tools with security goals is challenging

You do not want to miss this session!

Bob West
Chief Security Officer - Prisma Cloud
Bob joined Palo Alto Networks after more than 20 years in leadership roles with banks, product companies and professional services organizations. He is responsible for evangelizing how Prisma Cloud facilitates the transition to the cloud. Bob provides counsel to Palo Alto Networks’ customers, prospects, governments, regulators and partner ecosystem.

Register to Watch Now:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.