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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

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On Demand
Anytime

Cloud services are on the rise with ever-growing workloads as more and more secrets are being created by the R&D teams. The number and variety of secrets per organization are exploding. Unfortunately, so are devastating secret-based attacks.

In this expert virtual round table we will explore:

  • The importance of integrating secrets management into a modern application security program
  • Key challenges organizations face regarding secrets management and security
  • How to manage and monitor external exposure
  • Practical insights from leading industry CISOs
  • Best practices, tools and techniques for discovering, managing, monitoring and protecting secrets

Key Takeaways:

  • How to prioritize secrets management as an integral part of a security strategy
  • Best practices in proactively identifying and addressing the challenges related to secrets security and management to mitigate risk effectively
  • How to leverage the expertise of leading industry security professionals
Itzik Alvas
CEO & Co-founder - Entro Security
Itzik started his cybersecurity journey 17 years ago when he was selected to join the elite cyber security unit of the IDF (Israel Defense Forces). There, he was introduced to the cyber security ecosystem and gained enormous knowledge and experience on a nation-state level. After serving for five years, He moved to the ‘real world’ where he held various positions in the industry, including developer, DevOps, cybersecurity researcher, and CISO of a major healthcare organization, before becoming the Head of Security and SRE at Microsoft. Currently, Itzik is the Co-founder and CEO of Entro Security.  
Tim Brown
CISO - SolarWinds
Tim Brown joined SolarWinds in 2017 as vice president of security and is now the CISO for SolarWinds, overseeing internal IT security, product security, and security strategy. After the SUNBURST attack in December 2020, Tim Brown led the response and remediation efforts. Tim has spoken to thousands of customers and has been instrumental in all customer remediation support and services. He has worked closely with the SolarWinds ® CEO in designing the future state of security and their “Secure by Design” philosophy. This new philosophy on software design will not only benefit SolarWinds but the industry as a whole, and it sets a precedent for responses to future cyberattacks. As a former Dell Fellow and CTO, Tim deeply understands the challenges and aspirations of the person responsible for driving digital innovation and change. Tim has over 25 years of experience, and his trusted advisor status has taken him from meeting with members of Congress and the Senate to the Situation Room in the White House. He’s also an avid inventor and holds 18 issued patents on security-related topics.
Mike Manrod
CISO - Grand Canyon Education
Mike serves as the Chief Information Security Officer for Grand Canyon Education, responsible for leading the security team and formulating the vision and strategy for protecting students, staff and information assets across the enterprise.  Previous experiences include serving as a threat prevention engineer for Check Point and working as a consultant and analyst for other organizations. He is also a co-author/contributor for the joint book project, Understanding New Security Threats published by Routledge in 2019, along with numerous articles.  When not working, he spends time playing video games and doing random projects with his kids.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.