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The Perfect Storm: Reshaping MDR


Think About Your Audience Before Choosing a Webinar Title

Sponsored by OPEN SYSTEMS

Thursday, September 9, 2021
1 p.m. ET

Three forces are colliding to create a perfect cyberstorm: An escalated threat level, a cybersecurity talent shortage and the growing complexity that comes with managing a multitude of security solutions. This storm is driving change, forcing us to break down silos between endpoint, workload, network and identity. It's driving the need to leverage existing tooling rather than bolting on more. And it is reshaping the focus of managed security services away from "busy work" and toward "expert work." This webinar will explore a case study of a new type of MDR service from Open Systems. A new approach that offers shelter from the storm.

Tom Corn
Chief Product Officer - Open Systems
As Chief Product Officer at Open Systems, Tom is responsible for driving the vision and development of our solutions -- overseeing product management, product marketing and engineering. With over 20 years of experience in cyber security, Tom has led security product teams at market leading companies including VMware and RSA. Tom joined Open Systems in August 2021 after serving as Senior Vice President in VMware's Security Business Unit.
At VMware, Tom pioneered the company’s Cloud Workload Protection technology, leading the product team that developed AppDefense -- now the core technology behind Carbon Black Workload. He was a leading architect of VMware’s overall security vision and strategy. And he served on the leadership team that acquired and later ran Carbon Black, a leader in the endpoint security market.
Prior to VMware, Tom held executive leadership roles at RSA Security, where he served as GM of the Data Security business, and Chief Strategy Officer of the division. Tom also held leadership roles at both Mazu Networks, a pioneer in DDoS prevention and Network Behavioral Detection solutions, and NextNine, a leader in Operational Technology (OT) security management software for industrial and critical infrastructure.
Tom earned his MBA at Harvard Business School and a BASc in Electrical and Computer Engineering at the University of Waterloo.

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.