<img src="https://certify.alexametrics.com/atrk.gif?account=8w5fq1Fx9f207i" style="display:none" height="1" width="1" alt="">
The Main Application Security Technologies to Adopt in 2021

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by WHITESOURCE


Monday, March 22, 2021
1 p.m. ET

It's no secret that 2020 was a difficult year. The pandemic, and as a result, the lockdowns and quarantines sent tens of millions of global workers home, and the remote work caused a dramatic increase in the number of ransomware, phishing attacks, and accidental breaches by employees working at home. Despite the increases in these exploits, the application layer continues to be the most attacked and the hardest to defend.

Join Shiri Arad Ivtsan, Director of Product at WhiteSource, as she shows:

  • What are the three AppSec technologies organizations should implement in the next year,
  • How to keep organizations’ application security posture up to date and resistant to modern threats,
  • Best practices when implementing each technology.
Shiri Arad Ivtsan
Director of Product - WhiteSource
Shiri is an experienced cloud solutions architect and product manager and holds a B.Sc. in Industrial Engineering and Management. Prior to joining WhiteSource as a product manager, Shiri worked for various companies where she held roles in R&D, such as solutions architect, R&D team leader and product manager.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.