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The Least Is the Most You Should Do - Establishing Least-Privilege Access in Cloud Infrastructure

Webinar

Think About Your Audience Before Choosing a Webinar Title

 
Sponsored by PALO ALTO NETWORKS
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Thursday, February 3, 2022
1 p.m. ET

For cloud development teams, the good news is that it’s easier than ever to access infrastructure. For cloud security teams, the bad news is that it’s easier than ever to access infrastructure. And in practice, organizations tend to grant far more access than is actually necessary. Gartner reported in June 2021 that “more than 95% of accounts in IaaS use, on average, less than 3% of the entitlements they are granted, which greatly increases the attack surface for account compromises.” In this session, we will discuss how Prisma Cloud helps users address these new risks and establish principles of least-privilege access.

Dan MacKenzie
Sr. Product Marketing Analyst, Prisma Cloud - Palo Alto Networks
Sr. Product Marketing Analyst, Prisma Cloud - Palo Alto Networks
Sr. Product Marketing Analyst, Prisma Cloud - Palo Alto Networks
Sr. Product Marketing Analyst, Prisma Cloud - Palo Alto Networks

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.