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The Ever-Evolving Trendlines in Cloud Native Security 2020


Think About Your Audience Before Choosing a Webinar Title


Friday, July 31, 2020
11 am EDT

Recently, Palo Alto Networks set out to better understand the practices, tools and technologies innovative companies are using to overcome the challenges of cloud native architecture, along with methodologies to fully realize the rewards of moving to the cloud. 

Based on a survey of 3,000 cloud architecture, InfoSec and DevOps professionals across five countries, Palo Alto Networks came away with an understanding of current and future investment levels in cloud and cloud native security tooling and level of preparedness in using hybrid- and multi-cloud infrastructure.

Join Palo Alto Network’s Head of Product Marketing, Prisma Cloud Keith Mokris and CSO Public Cloud, Matt Chiodi to unpack the findings on:

  • The State of Cloud Native Adoption
  • The State of Cloud Native Security
  • The Current Level of Security Preparedness at Today’s Enterprises
  • Parallels with recent Unit 42 Cloud Threat Research
Matt Chiodi
CSO Public Cloud - Palo Alto Networks
Matt has spent the last eight years of his career focused exclusively on public cloud security working for some of the most well-respected companies in the Fortune 500. Prior to joining Palo Alto Networks by way of the RedLock acquisition, Matt was the Global Head of Cloud Security at Cognizant Technology Solutions, with more than 260,000 associates worldwide.
Keith Mokris
Head of Product Marketing - Prisma Cloud
Keith Mokris leads product marketing for Prisma Cloud at Palo Alto Networks where he is focused on helping enterprises secure their cloud native applications. Previously, he led product marketing at Twistlock and NowSecure, a mobile application security testing startup. In his free time, he is a landscape and street photographer.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.