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The ongoing rise in cyberattacks across the software supply chain and a shifting regulatory landscape are forging an unlikely alliance between CISOs, software leaders and legal experts. Privacy, the shifting and diverse regulatory landscape, liability and new AI/ML use cases all present unique challenges and opportunities for risk management, but to best navigate these challenges, legal teams must be involved, too. Why? Because today, software vulnerabilities can represent not just a business risk but a legal risk.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: