Sponsored by:
Security Boulevard
It doesn’t matter which report you read: the data shows account takeover attacks (ATO) have skyrocketed in 2023 – and brand impersonation techniques have become a go-to for the fraudsters fuelling the ATO attack boom. And it’s not just ATO – credit card theft via brand impersonation has also exploded alongside the post-pandemic growth of online transactions.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: