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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

Security Boulevard

On Demand

It doesn’t matter which report you read: the data shows account takeover attacks (ATO) have skyrocketed in 2023 – and brand impersonation techniques have become a go-to for the fraudsters fuelling the ATO attack boom. And it’s not just ATO – credit card theft via brand impersonation has also exploded alongside the post-pandemic growth of online transactions.

  • Key takeaways that will be answered:
  • How can businesses safeguard customers and employees?
  • What does it take to stop ATO attacks before they start?
  • What are ‘SSO attacks’ and their implications?
  • Which breakthrough tech offers the best protection?
Shira Rubinoff
Cybersecurity Executive & Advisor - Techstrong Advisor
Ms. Rubinoff also created numerous video series including a series of interviews with the top executives of the most prominent cybersecurity and technology companies as well as provides guidance to numerous Fortune 100 companies in areas related to cybersecurity and company thought leadership, and consults to various organizations in areas of business development and organizational dynamics. She has published many articles, and lectures, on topics related to the human factors of cybersecurity, blockchain, AI and related topics, and holds several patents/patents-pending in areas related to the application of psychology to improve information technology and Cybersecurity.
Israel Mazin
CEO - Memcyco
Israel Mazin is a technology entrepreneur. He is currently the chairman and CEO of MEMCYCO, a cybersecurity company. In 1993, Israel co-founded MEMCO Software, an open systems security software company, which later went public on the NASDAQ, and served as its chairman and CEO. In 1999, MEMCO was acquired (together with Platinum Technology) by CA for $570 million. After the acquisition, he went on to found EMICOM Partners (VC) and later founded and led OpTier, an APM market leader later acquired by SAP. He also founded Shadow Technologies with Eli Mashiach (a non-profit company for consolidated public opinion surveys on the Internet). In 2021, he founded MEMCYCO, an innovative B2B cyber security company, leading the company as its CEO.
Stacy Mill
Stacy Mill is CIO and CISO at NES with accountability for all IT strategy and execution including cybersecurity for the 11th largest public utility. Stacy ensures enterprise risk is understood, and controlled to acceptable levels by building trust and awareness at all levels. Stacy serves as vice chair of the Utility Technology Council’s Technology Division, Utility Technology Association Board of Directors - President, Music City Cloud Security Alliance Board of Directors, Pivot Technology School Board of Advisors, Executive Women’s Forum Board of Advisors, and a graduate of the 2019 Leadership Kansas and 2023 Leadership Nashville classes.
Gary Sorrentino
Global CIO - Zoom
Gary Sorrentino serves as Zoom’s Global CIO, after spending over two years as our Global Deputy CIO. A former Managing Director for J.P. Morgan Asset & Wealth Management, Gary was the Global Head of Client Cyber Awareness and Education. With almost 40 years of experience in Information Technology, Gary has served in various IT leadership positions in firms across the financial services industry. Roles he has held include Global Technology CFO at Credit Suisse and North America IT Controller at UBS

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.