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Think About Your Audience Before Choosing a Webinar Title

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On Demand

Let’s face it: Zero-trust is overused and overhyped. Most implementations are still in progress because they often require re-architecting an organization’s entire infrastructure. That doesn’t mean companies are forgoing zero-trust approaches, though. Regardless of how the phrase is viewed these days, it is still a strategic security approach that many companies want and need to implement.

In this program, we’ll talk with Rob Brown, chief customer success officer and Graham Brooks, presales manager from Syxsense, a unified security and endpoint management company, about implementing zero-trust. The Syxsense team will discuss the company’s approach to leveraging trusted profiles for devices along with a policy-based trust evaluation engine that can streamline implementation of zero-trust on endpoints.

Rob Brown
Chief Customer Success Officer - Syxsense
During his 17 years at Syxsense, Rob’s role has evolved from onsite technical consultant to providing solutions around patch management, vulnerability management and security best practices. His team has deployed over 100M patches for our global customers over the last decade.
Graham Brooks
Presales Manager - Syxsense
Graham is currently a pre-sales manager at Syxsense and has been working in the IT and security industries for the last seven years. Before working at Syxsense he was an IT analyst for a major DOE and DOD security manufacturing company. He currently holds RHCSA and Security Plus certifications.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.