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Shift Application Security Knowledge Left to Deliver Secure Code On Time


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Veracode

Wednesday, March 4, 2020
11am EST

When it comes to software, developers are really the only ones in an organization who can fix the vulnerabilities in their code. Yet in many cases they don’t have the training needed to identify and remediate vulnerabilities, or to code securely enough to reduce the number of vulnerabilities found in production. In addition, security teams often don't have the bandwidth or expertise to teach them. The result is an ever-growing mountain of security debt.

Join product experts from Veracode who will share strategies on how to bridge the gap between development and security including:

  • Creating opportunities for real-world remediation skills for modern threats,
  • Designing developer training programs specifically to meet compliance requirements,
  • Deploying relevant and customized developer training at the speed of DevSecOps.
Ian McLeod
Chief Product Officer - Veracode
Ian heads product strategy and management. With more than 20 years’ experience in product management and engineering leadership roles, McLeod brings deep experience building products that support and integrate into the software development lifecycle while meeting the complex challenges created by new trends in software development. He leads Veracode’s innovation strategy and guides the company in providing secure software solutions that support DevSecOps environments. Previously, McLeod served as Chief Product Officer at Rogue Wave Software and held executive management roles at SmartBear Software, PHT Corporation, Segue Software, and Rational Software.
Fletcher Heisler
Director of Developer Enablement - Veracode
Fletcher is focused on finding ways to engage engineering teams and security champions in modern security and DevSecOps practices.
Fletcher joined Veracode from the acquisition of Hunter2, a platform for interactive secure code training, where he was founder and CEO. He previously ran Real Python, an online community of hundreds of thousands of software engineers around the world learning modern programming practices.

On-Demand Viewing

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.