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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

Mend

 

On Demand
Anytime

In 2023, 71% of enterprises admitted their AppSec programs were reactive, playing catch-up with vulnerability alerts -– while at the same time, applications remain the top target for threat actors. That adds up to increased business risk for a lot of companies and fuels an urgent need to improve application security strategies. But how?

The key is to move from a compliance-based approach to managing application risk. 

Join Chris Lindsey, Application Security Evangelist, for an in-depth discussion of what it takes to stop playing defense when it comes to application security. They'll wrangle over topics like:

  • The tell-tale signs of reactive mode
  • The value of preventative best practices
  • How to build security actions into the developer experience
  • The need for a holistic view and effective prioritization
  • Arming the security team with instant control at scale

 
Chris Lindsey
Application Security Evangelist - Mend.io
Chris Lindsey is an Application Security Evangelist at Mend.io. He has thirty years of experience leading teams in programming and software, solutions and security architecture. For three years, he built and led an entire application security program that includes the implementation of mature AppSec programs, including oversight of security processes and procedures, SAST, DAST, CSA/OSA, compliance, training, developer communication, code reviews, application inventory gathering, and risk analysis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.