Think About Your Audience Before Choosing a Webinar Title
Sponsored by SECURITY BOULEVARD
Monday, February 22, 2021
1 p.m. ET
What You’ll Learn in This Webinar
The ongoing migration to the cloud and shift to remote work have placed a greater emphasis on cloud security, as more organizations embrace the value and efficiency of the cloud. What’s more, a new generation of cloud-native technologies such as containers and Kubernetes—and the growing number of threats to these technologies—is putting the spotlight on finding new, better ways of managing cloud security, such as automation and as-a-service offerings.
In this webinar, we will explore how teams can effectively manage security as part of their cloud strategy, including:
- The biggest threats impacting cloud security today
- How cloud-native technologies are changing the cloud security landscape
- The role of DevOps and DevSecOps in cloud security
Chief Content Officer - MediaOps
Charlene is an award-winning journalist serving the technology sector for 20 years as content director, executive editor and managing editor for numerous technology-focused sites including Security Boulevard, DevOps.com, CRN, The VAR Guy, ACM Queue and Channel Partners. She is also a frequent speaker at industry events and conferences.
Co-founder and VP Product Management - Bridgecrew
As co-founder and VP of Product at Bridgecrew, Guy Eisenkot is paving the way for developer-first cloud security. Guy is passionate about making infrastructure security consumable and accessible to the people who can have the biggest impact and has been instrumental in Bridgecrew’s success thus far. Based in Tel Aviv, Guy previously headed up products at both Fortscale and RSA Security and is a retired IDF Major.
COO - CloudKnox
Raj Mallempati recently joined CloudKnox Security as Chief Operating Officer, where he is responsible for CloudKnox’s overall business and go-to-market strategies. Prior to joining CloudKnox, Raj was most recently the SVP of Marketing at Malwarebytes. Raj has also held positions as the VP of Global Marketing at MobileIron, VP of Product Marketing at Riverbed Technology, and was the Director of Marketing and Business Strategy at VMware. He holds an MBA from The Wharton School, University of Pennsylvania, MS, Computer Science from the University of Texas, and a B.Tech from Indian Institute of Technology, Madras.
this webinar starts in
2017/07/22 12:00 PM EST
What You’ll Learn in This Webinar
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about:
You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
Get a second or even third set of eyes to review your work.
It reflects on your professionalism even if it has nothing to do with your event.