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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

Monday, November 28, 2022
1 p.m. ET

There is increasing focus on the security of open source software in the wake of a series of high-profile breaches involving software supply chains. As most, if not all, applications developed today use some form of open source code, the concern is that a bad actor will contribute code loaded with malware to a widely-used project. Fortunately, the open source community and a broad coalition of vendors are now rallying to create the tools and processes needed to secure open source software.

In this editorial webinar, we’ll examine the current state of application security, the challenges associated with ensuring code is free of vulnerabilities and explore some of the best practices organizations can take to shift security further left in the software development life cycle.

Jason Lane
Product Marketing Director - Snyk
Jason is the Director of Product Marketing for Open Source. He has over 20 years of experience working in product management, marketing, and IT roles with a focus on developers and startups. At Snyk, he is helping to drive awareness and adoption of developer-first open source and software supply chain security tools.
Scott Gerlach
Co-Founder & Chief Security Officer - StackHawk
Scott Gerlach is Co-founder and Chief Security Officer at StackHawk, a Denver-based startup focused on empowering engineers to easily identify and remediate security bugs. Scott brings over two decades of security and engineering experience to his current role, having served as CSO, CISO, and in other executive leadership functions at companies like SendGrid, Twilio, and GoDaddy. When he's not at work, you'll find Scott spending time with family, brewing beer, and playing guitar.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.