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Think About Your Audience Before Choosing a Webinar Title

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It’s not just small startups that are dependent on open source software—enterprises and even many federal agencies are increasingly relying on open source software and applications. Following an executive order from the Biden administration that requires federal agencies to secure software supply chains, organizations of all sizes are revisiting how they consume open source software and its potential to harbor any number of vulnerabilities.

From making investments in software bills of materials (SBOMs) to tracking open source software usage and dependencies to more actively contributing to open source software projects, the level of attention being paid to open source security has never been greater as the September 2023 deadline for federal compliance looms.

Hemil Kadakia
Engineering Manager in the Paranoids Group - Yahoo
Hemil Kadakia is an Engineering Manager in the Paranoids group at Yahoo. He is currently leading the supply chain security initiative at Yahoo and likes developing tools for making developers’ lives easier. 
Kyle Kelly
Security Researcher - Semgrep
Kyle Kelly is a Security Researcher on the Supply Chain Team at Semgrep, a fast, open source static analysis tool for finding bugs, detecting vulnerabilities in third-party dependencies, and enforcing code standards.  In addition, Kyle is the Founder of CramHacks, a Supply Chain Security Newsletter, where he tries to convince people coffee is a supply chain risk.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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