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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by GitGuardian

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Wednesday, October 19, 2022
1 p.m. ET

As DevOps turns to multi-cloud, workload containerization and infrastructure-as-code, securing and distributing secrets across teams and environments has become a complex undertaking. Left unmanaged, this leads to secrets sprawl; in other words, the exposure of credentials in source control servers, DevOps tools and every component that makes up the software development life cycle (SDLC). With exposed secrets, attackers can gain easy access to an organization’s critical resources. They can breach the perimeter to carry out attacks, hijack computing power, exfiltrate customer data and compromise the integrity of the software supply chain.

To help security and DevOps teams regain visibility and control over the secrets used in the SDLC, GitGuardian has developed its own Secrets Management Maturity Model. During this webinar, Mackenzie Jackson, developer advocate at GitGuardian, will discuss this model in detail, highlight the benefits of automated secrets detection and remediation and describe how these can be used to infuse security into development workflows.

You should attend this webinar if you want to:

  • Learn about the challenges of securely managing and distributing secrets in the SDLC
  • Understand that successful secrets management is a combination of education, tooling and process
  • Discover how your organization can develop its secrets management program
  • Learn more about the benefits of automated secrets detection and remediation and GitGuardian's platform
Mackenzie Jackson
Developer & Security Advocate - GitGuardian
Mackenzie is a developer advocate with a passion for DevOps and code security. As the co-founder and former CTO of a health tech startup, he learned first-hand how critical it is to build secure applications with robust developer operations. Today as the Head of Developer Advocacy at GitGuardian, Mackenzie shares his passion for code security with developers and works closely with security research teams to reveal how malicious actors discover and exploit vulnerabilities in code.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.