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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Adaptive Shield

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On Demand
Anytime

There’s no question that SaaS apps have become the default system of record and an inseparable piece of enterprises. As more organizations increase their investment and dependency on SaaS apps, new challenges emerge beyond the classic use cases of misconfiguration and user permission management, such as SaaS-to-SaaS app access and Device-to-SaaS-User posture management.

Join these two security experts as they discuss insights from the 2022 SaaS Security Survey Report, highlighting the classic challenges as well as the next trends, and the technology organizations can implement to secure their SaaS stack.

Key Takeaways:

  • Gain insight into how CISOs and security professionals are handling the classic and new challenges of SaaS app security.
  • Hear how risks can be addressed through misconfiguration management, SaaS-to-SaaS visibility, device to user management and Identity and Access Management use cases.
  • Understand how technology is adapting to the new trends and what solutions are available today.
Maor Bin
CEO & Co-Founder - Adaptive Shield
A former cybersecurity intelligence officer in the IDF, Maor has over 16 yrs in cybersecurity leadership. During his career, he led SaaS threat detection research at Proofpoint and won the operational excellence award during his IDI service. Maor got his BSc in Computer Science and is CEO and co-founder of Adaptive Shield, the SaaS security posture management solution built to help security teams gain control over their SaaS app security and prevent vulnerabilities that could lead to a leak or breach.
Stephen Lee
VP of Strategy & Partnerships and Corporate Development - Okta
Stephen Lee is Vice President, Technical Strategy & Partnerships at Okta. At Okta, his charter includes technology partnerships, M&A, product strategy and Okta Ventures. Prior to joining Okta in 2010, Stephen spent 10+ years at Oracle serving multiple roles from engineering to product management in the area of Identity Management.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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