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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by RSA CONFERENCE


On Demand
Anytime

Discover what extensive research has revealed on the security of low-code/no-code applications based on scanning over 100,000 applications across hundreds of enterprise environments. Join guest speaker Michael Bargury, Co-Founder and CTO of Zenity, as he introduces the new OWASP Top 10 list, demonstrates how most applications get an identity, and shares a wide range of security issues and their backstories found in real-world environments.

Michael Bargury
CTO, Zenity
Michael Bargury is the Co-Founder and CTO of Zenity, where he helps companies secure their low-code/no-code apps. In the past, he headed security product efforts at Azure focused on IoT, APIs, and IaC. Michael is passionate about all things cloud, SaaS, and low-code security, and spends his time finding ways they could go wrong. He leads the OWASP low-code security project and writes about it in Dark Reading

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.