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Protecting Sensitive Customer Data in the New Remote Agent Environment


Think About Your Audience Before Choosing a Webinar Title

Sponsored by PLUM VOICE

Thursday, February 18, 2021
3 p.m.ET
There is growing pressure to improve the security of payments involving contact center agents, particularly as PCI-DSS standards become stricter and as agents increasingly work at home. Achieving full PCI-DSS compliance across the contact center staff is usually expensive and difficult.
In this webinar we’ll review: 
  • How to pair live and virtual agents to optimize customer transactions
  • How to remove all or parts of your contact center environment from PCI-DSS audit scope
  • The potential cost savings of new technology solutions versus standard compliance approaches
  • Important topics to consider when achieving PCI-DSS compliance via technology
Matt Ervin
CEO - Plum Voice
Matt is the founder of Plum Voice and serves as its CEO and President. Matt has more than two decades of experience in developing technology-enabled businesses. He began his career as a technology, media, and communications investment professional at Sanford Bernstein and then at Baron Funds, where he co-managed the Baron Growth Fund and the Baron Opportunity Fund. In addition to founding Plum, Matt is also the founder of MedicaSafe, a health technology company pioneering the development of data-generating medication systems. Matt has been an early-stage investor and advisor to a variety of startups and growth companies. Matt received undergrad and graduate degrees in Physics and Applied Sciences from Harvard University.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.