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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

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Wednesday, November 6, 2023
3 p.m. ET

Protecting APIs from attack has emerged as a top-of-mind priority for security organizations heading into 2024. As security pros begin to build plans and strategies, it quickly becomes clear that the challenges are much more complex than they may appear on the surface.

Why? APIs are everywhere! They connect web-facing services, and enable internal applications to share critical data. And, beyond threats at the edge - botnets, DDoS, and multi-vector attacks - zero days, east-west traffic and insider threats pose real risk to APIs within operational environments. From the edge to runtime - the threats to APIs are significant.

In this session, we will delve into the crucial realm of API security and discuss strategies to both identify and protect the APIs that power your business.

Key Takeaways:

  • Better understanding of the types of threats facing APIs - from the edge to runtime environments
  • Best practices for identifying and protecting your API attack surface
  • Insight into how new technologies - such as eBPF - can support a robust API security program
Jeremy Ventura
Field CISO - ThreatX
Jeremy Ventura is a cybersecurity professional, specializing in advising organizations on information security best practices. He has years of experience in vulnerability management, email security, incident response and security center operations. At ThreatX, he is responsible for the development and presentation of thought leadership across all areas of cybersecurity. Ventura is an industry leader that can regularly be seen in media, blog posts, podcasts and at speaking events. Previously, Ventura worked at Gong, Mimecast, Tenable and IBM, among other security organizations. Ventura holds a Master’s Degree in Cybersecurity and Homeland Security.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.