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Pentest as a Service Impact 2020

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Cobalt.io

Monday, November 16, 2020
1 p.m. EDT

In this webinar we will explore the findings from the recent PtaaS Impact Report: 2020, which aims to unravel the benefits and challenges of deploying a SaaS-based pentesting model in a modern software development environment.

Join us as Cobalt Chief Strategy Officer Caroline Wong, Cobalt.io customer Ryan Stinson and experienced technology executive Dr. Chenxi Wang discuss how DevOps is changing the adoption of application security measures and how a PtaaS solution adapts to meet this change.

This webinar will cover: 

  • The impact of DevOps on application security
  • Why SaaS-driven companies are expanding pentesting scopes and frequency
  • How PtaaS adapts to meet the speed of DevOps
Caroline Wong
Chief Strategy Officer at Cobalt
Caroline Wong is a strategic leader with strong communication skills, cybersecurity knowledge and deep experience in delivering global programs. Her practical information security knowledge stems from broad experience as a digital consultant, a Symantec product manager and day-to-day leadership roles at eBay and Zynga. She is also the author of "Security Metrics: A Beginner's Guide."
Dr. Chenxi Wang
Forbes Contributor and Managing General Partner at Rain Capital
An experienced strategist, speaker and technologist in the cybersecurity industry. Wang is on the board of directors for MDU Resources, and served as a global board member of the OWASP Foundation. Previously, she was chief strategy officer at Twistlock, VP of strategy at Intel and VP of research at Forrester. Wang was named by SC Magazine Women Investor in 2019, Women of Influence in 2016 and is a strong advocate for equality and diversity in the high-tech field.
Ryan Stinson
Manager of Security Engineering Team at Hubspot
Ryan leads security initiatives at HubSpot. He implements and evaluates strategies that will continually evolve HubSpot's world-class cloud security program. 

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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