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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by CYCODE

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Wednesday, October 12, 2022
1 p.m. ET

The first incarnation of software composition analysis (SCA) technologies came in 2002 when dependencies were a relatively minor issue in software development. Much has changed in 20 years, and modern applications are made up of 90% third-party code. Today, dependencies exist across all phases of the SDLC, not just in application code. Furthermore, the increasing number of dependencies in each application combined with much faster release cycles has led to many more vulnerabilities to fix with far less time for mitigation. Yet, traditional SCA technologies remain focused solely on dependencies in application code and fail to deliver the agility or speed that modern security teams need to prioritize and fix emerging threats.

Pipeline composition analysis (PCA) advances dependency security in several key ways to benefit modern SDLCs. First, PCA identifies vulnerabilities inside the application’s code as well as in the software delivery pipeline itself. Next, PCA understands the entire SDLC, not just the development phase, which enables PCA to prioritize remediation based on runtime exploitability. Additionally, PCA traces deployment paths to identify where vulnerability dependencies exist in production environments such as specific Kubernetes pods. Thus, PCA gives security teams the breadth to secure all of their dependencies, the knowledge to focus on the riskiest threats and the speed to quickly react to ever increasing volume of CVEs.

This webinar will cover:

  • The evolution of software dependency security
  • Modern dependency security challenges
  • Why existing SCA technology cannot solve the challenges
  • The technology requirements of pipeline composition analysis
  • Pipeline composition analysis benefits
Julie Peterson
Sr. Product Manager - Cycode
Sr. Product Manager - Cycode
Sr. Product Manager - Cycode
Sr. Product Manager - Cycode
Orion Cassetto
Senior Director, Product Marketing - Cycode
Orion Cassetto - VP of Product. Cycode
Orion Cassetto - VP of Product. Cycode
Orion Cassetto - VP of Product. Cycode

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.