Sponsored by RSA Conference
As we enter the 2020s, we will see a significant increase in the number and severity of unrecoverable attacks against our machines, infrastructure and data. Under this form of threat, the old security paradigm of confidentiality, integrity and availability (CIA) no longer applies. Instead, we need to consider a new paradigm that focuses on resiliency rather than security. In this webcast, we’ll explore new design patterns supported by three principles: distributed, immutable and ephemeral (DIE).
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: