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More Than Monitoring: How Observability Takes You From Firefighting to Fire Prevention


Think About Your Audience Before Choosing a Webinar Title

Sponsored by SPLUNK

Tuesday, October 27, 2020
8 a.m. EDT

For some, observability is just a hollow rebranding of monitoring, for others it’s monitoring on steroids. But what if we told you observability is the new way to find out why—not just if—your distributed system or application isn’t working as expected? Today, we see that traditional monitoring approaches can fall short if a system or application doesn’t adequately externalize its state.

This is truer as workloads move into the cloud and leverage ephemeral technologies, such as microservices and containers. To reach observability, IT and DevOps teams need to correlate different sources from logs, metrics, traces, events and more. This becomes even more challenging when defining the online revenue impact of a failed container—after all, this is what really matters to the business.

This webinar will cover: 

  • The differences between observability and monitoring
  • Why it is a bigger challenge in a multicloud and containerized world
  • How observability results in less firefighting and more fire prevention
  • How new platforms can help gain observability (on premises and in the cloud) for containers, microservices and even SAP or mainframes
Stéphane Estevez
DevOps & IT Operations Evangelist - Splunk
Stéphane has more than 20 years of product marketing experience in the high-tech industry, working for a variety of companies ranging from large multinationals to internet startups. Before joining Splunk, he was in charge of the product marketing for backup and disaster recovery globally at Quantum. Prior to Quantum, Stéphane was cloud and IAAS product marketing manager at NTT, a large IT services and hosting provider.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.