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Managing the AppSec Toolstack


Think About Your Audience Before Choosing a Webinar Title


Monday, September 21, 2020
1 pm EDT
Application security should be a critical part of the DevOps process, as these days even the smallest vulnerability can wreak major havoc should they lead to failures or data breaches. As a result, however, application security and vulnerability scanning tools abound for every step of the software development life cycle, which means more tools to manage in the DevOps toolchain. How can organizations master their management of their AppSec toolstack? This webinar explores how and offers some basic best practices for application security.
Jeff Martin
Senior Director of Product - WhiteSource
Jeff has spent the last 15 years in Product roles helping both the organizations he worked for and their customers transform and measure their business processes, Development, and QA. He especially enjoys cultural and mindset transformations for their ability to create lasting progress.  
Prakash Linga
CEO - BluBracket
Prakash is the chief executive officer and co-founder of BluBracket. Previously, Prakash was CTO and co-founder of Vera Security. 
Prakash is an entrepreneur who is passionate about building game-changing products. Before Vera, he served as CTO and co-founder at RAPsphere, which was sold to AppSense in 2012. Prakash received his PhD from Cornell University and earned his Bachelors from IIT Madras, both in Computer Science.
Christian J. van den Branden
Senior Vice President, Engineering - ZeroNorth
Christian van den Branden brings over 20 years of experience to his role as Senior VP of Engineering at ZeroNorth. Prior to this appointment, he held the position of Chief Product Officer at XebiaLabs, a leader in Enterprise Devops and Application Release Automation. Earlier in his career, Christian served as VP of HyperConverged Infrastructure R&D at Hewlett Packard Enterprise, following the acquisition of SimpliVity, where he was VP of Engineering and drove the company’s transformation to the Scrum@Scale framework. His professional history includes time as VP of Engineering at DynamicOps, Inc., a leading provider of cloud orchestration and provisioning products acquired by VMware in 2012, and as Sr. Director of Engineering at RSA, the security division of EMC. Christian also worked at in an operational capacity at Lucent Bell Labs in Murray Hill, NJ and Hewlett Packard Laboratories in Palo Alto, CA. He holds an M.Sc. and Ph.D. from Ecole Polytechnique Fédérale de Lausanne, Switzerland and an MBA from Boston University. Christian is a member of the IEEE and of the Beta Gamma Sigma honor society.
Pankaj Gupta
Senior Director, Marketing - Citrix
Pankaj is senior director of cloud native application delivery solutions at Citrix. Pankaj advises customers for hybrid multicloud microservices application-delivery strategies. In prior roles at Cisco, he spearheaded strategic marketing initiatives for its networking, security and software portfolios. Pankaj is passionate about working with the DevOps community on best practices for microservices- and Kubernetes-based application delivery.
Jonathan Knudsen
Senior Security Strategist - Synopsys
Jonathan Knudsen is a Senior Security Strategist at Synopsys. Drawing upon his experience as a developer, author, and teacher, he likes to explore the big picture and the gritty details of software security. He is the author of seven books on topics such as cryptography, graphics, robotics, and mobile development. In addition, he has written more than one hundred articles about software security, fuzz testing, and software development. Jonathan also teaches a class about security in software development for Duke University. 
Alfred Chung
Sr. Product Manager - Signal Sciences
Alfred Chung is a senior product manager at Signal Sciences responsible for modules and the product deployment experience. Prior to Signal Sciences he worked on various enterprise security products in the endpoint security, vulnerability management, and application security spaces.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.