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Think About Your Audience Before Choosing a Webinar Title

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Federating access and ensuring compliance across multi-cloud and hybrid environments is a challenge. This is especially true without proper visibility and processes in place to understand what’s being deployed and how to maintain least-privilege access. Credentials are the number-one attack vector in the cloud, and threat actors are increasingly using zero-day vulnerabilities to gain access to stolen credentials and laterally creep through cloud environments to cause harm.

Because applications can be spun up and taken down quickly using automation technology like infrastructure-as-code (IaC) and containers, excessive entitlements and misconfigurations can easily propagate. "Shadow identity"—a combination of overly permissive developer and machine/service accounts and orphaned identities—is an emerging concern in the cloud. With so much at stake and a lot to consider, teams are left with an acronym soup of tools, best practices, and frameworks. In this webinar, you’ll learn how to reconcile these challenges and get insight into actionable best practices that you can implement today.

Key Takeaways:

  • Gain insight into the crucial role of entitlements in cloud security
  • Learn how security can govern DevOps process without blowing up existing workflows or slowing down velocity
  • Understand why managing security posture and entitlements in one place makes sense
Chris Edson
Senior Security EngineerTenable
Chris is a tenured senior security engineer specializing in helping Tenable customers design and secure modern cloud computing infrastructures. Chris has been with Tenable for over seven years and brings the unique perspective of acquired expertise across the entirety of the Tenable product portfolio. As a power user of Nessus prior to joining Tenable, Chris started his career as a Tenable fan and is passionate about helping the community and customers transform and upgrade their vulnerability management program in the cloud. Chris holds a Bachelor of Science in Information Security from the University of Maryland, Baltimore County and is certified in Amazon Web Services (AWS) solution architecture, design and security. 
Lior Zatlavi
Sr. Cloud Security Architect - Tenable
Lior has over 15 years of experience in cyber security, with most of that time as a security architect, product manager, and developer for the Israeli government. Lior served in an elite cyber security unit of the Israel Defense Forces (retired with the rank of Major), after which he worked in a cyber security division of Israel's Prime Minister's Office. After leaving the public sector, Lior worked as an independent consultant, specializing in cloud security and identity management. Lior holds an M.Sc in Electrical Engineering from Tel Aviv University and a B.Sc in Applied Mathematics (cum laude) from Bar Ilan University, Israel.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.