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Managing Security in a Decentralized World


Think About Your Audience Before Choosing a Webinar Title


Monday, March 15, 2021
1 p.m. ET
As organizations adopt new work practices in the wake of the COVID-19 pandemic and resulting shift to a hybrid or fully remote workforce, identity and access management has become a critical component of their security strategy. IAM can help ensure governance no matter where employees are and what devices they’re using, via a security-first approach that ensures access only to the applications and data employees need.
In this panel webinar, we’ll take a look at what the pandemic has meant for IAM adoption and look at some trends around IAM as technologies such as IoT, single sign-on and biometrics move deeper into the IT environment.
Charlene O'Hanlon
Chief Content Officer - MediaOps
Charlene is an award-winning journalist serving the technology sector for 20 years as content director, executive editor and managing editor for numerous technology-focused sites including Security Boulevard, DevOps.com, CRN, The VAR Guy, ACM Queue and Channel Partners. She is also a frequent speaker at industry events and conferences.
Mike Raggo, CISSP
Cloud Security Expert - CloudKnox Security
Michael T. Raggo has over 20 years of security research experience. Over the years he has uncovered numerous vulnerabilities in products including Samsung, Checkpoint, and Netgear. His current research focuses on hybrid cloud security risks and threats. Michael is the author of “Mobile Data Loss: Threats & Countermeasures” and “Data Hiding” for Syngress Books, and contributing author for “Information Security the Complete Reference 2nd Edition”. His Data Hiding book is also included at the NSA’s National Cryptologic Museum at Ft. Meade. A former security trainer, Michael has briefed international defense agencies including the FBI, Pentagon, and Queensland Police; and is a former participating member of FSISAC/BITS and the PCI Council. He is also a frequent presenter at security conferences, including Black Hat, DEF CON, Gartner, RSA, DoD Cyber Crime, OWASP, HackCon Norway, and SANS. He was also awarded the Pentagon’s Certificate of Appreciation.
Rob MacDonald
Director of Solutions Marketing - Micro Focus
Rob is a recognized marketing leader in security, identity and access management, consumer identity management and digital transformation. Over Rob’s 15-plus years of experience in the IT cyber-security space, he has had worked for some of the most leading-edge global technology organizations bringing solutions to market. At Micro Focus, he leads the NetIQ IAM solutions group within identity management, governance, access and privileged access management and digital business transformations.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.