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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:Mend-Blue


On Demand

Threat actors are after our sensitive data. In 2023, the number of malicious packages published to Node Package Manager (npm) and RubyGems ballooned 315% compared to 2021, and 85% of malicious packages discovered in existing applications were capable of exfiltration – meaning they could cause an unauthorized transmission of information. Software packages containing malicious code are a growing threat and they may have unknowingly infiltrated your applications. Join VP of Product Management, Jeff Martin and Principal Product Architect, Maciej Mensfeld as they dig into the findings from the Mend Malicious Packages Special Report and discuss how Mend.io’s 360-degree malicious package protection can help defend against this insidious threat.

Jeffrey Martin
VP of Product Management - Mend.io
Jeff has spent over 15 years in product roles helping both the organizations he worked for and their customers transform and measure their business processes, development and QA. He especially enjoys cultural and mindset transformations for their ability to create lasting progress.
Maciej Mensfeld
Principal Product Architect - Mend.io
Maciej is the creator of Mend Supply Chain Defender capabilities and a software architect. Maciej has over 16 years of experience in designing and building systems with performance, scaling, and quality in mind. He's particularly interested in code quality assurance and OSS supply chain security and he is an active OSS contributor and maintainer of various projects.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.