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Think About Your Audience Before Choosing a Webinar Title

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On Demand

If you're like most companies, you have Cloud Providers, on-premises environments, serverless functions, containerized deployments, and a whole host of integrations between those and more. The operational complexity and increased attack vectors of all these systems, combined with the need for automation, AI, reduced MTTR, and increased uptime, all point back to the future (logging). You need logs now more than ever, and they need to be easily accessible, searchable, performant, and auditable, all at a massive scale.

This session will cover:

  • Key components of a modern logging platform
  • Planning for multiple data ingestion paths
  • New concepts in data storage
  • Long-term retention with on-demand queries
  • The role of AI in securing and managing the performance of hybrid infrastructure.
Tom Martin
Director, Solutions Engineering Data - SentinelOne
Director, Solutions Engineering Data - SentinelOne 
Director, Solutions Engineering Data - SentinelOne 
Director, Solutions Engineering Data - SentinelOne 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.