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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:Sonrai Logo


On Demand

Identity and access management is catapulting forward as the number one cloud concern with 75% of failures resulting from inadequate privilege management. In the cloud, it’s not about ‘if’ attackers will get in, but rather ‘when’. It’s time to build a security strategy that drives attackers to dead ends with no lateral moves to make.

This program will detail a security strategy dedicated to securing your cloud from the inside out – starting with your highest-value assets and applications. The best way to view this is from an attacker's perspective, because they’re targeting your data and identity permissions, the stepping stones to sensitive data. Break the attack chain with the proper insight into and remediation of toxic permissions.

Join the session and learn how to operationalize enterprise security, auditing & compliance. Sonrai Security Field CTO, Jeff Moncrief, will teach you how to:

  • Determine your highest-value assets with data discovery, classification & tagging.
  • Uncover every identity and permission, creating pathways to your data.
  • Remediate toxic permissions resulting from inherited privileges, group policies, toxic combinations and privilege escalation capabilities.
  • Lock in a secure baseline and monitor for suspicious data access, identity and permission use and infrastructure changes.
  • Automate the prioritization of alerts that hold the greatest risk-reduction impact.
Jeff Moncrief
Field CTO - Sonrai Security
A security veteran for over 20 years, Jeff Moncrief helps enterprises protect data on the Internet and in public cloud. His specializations include compliance, IaaS/Paas, Kubernetes, network traffic analytics, incident response, and security architecture. Most recently, He’s been leading teams at cloud security companies (Tripwire) and Fortune 100 firms (Cisco). Today, Jeff leads Sonrai Security’s solutions team, as Field CTO, helping enterprises secure their cloud with identity & data governance.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.