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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by ThreatX

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On Demand
Anytime

As developers and engineers rely more heavily on APIs to deliver new services to the business, attackers become more keenly aware of the potential to exploit vulnerable APIs. Now, security professionals are trying to catch up and grappling with the right way to think about protecting the API attack surface. There's not one answer - nor is there an easy answer - because APIs are everywhere.

Shift left and focus on secure coding? Focus on the processes behind API management? Shift right and protect APIs in production from attack? Where should you start the API security journey - and where will your travels take you? These are the questions we'll explore in this program.

Key Takeaways:

  • Key questions to consider as you build an API security strategy
  • Lessons learned in the trenches from API security programs
  • Best practices for securing APIs - from left to right and in between
Jeremy Ventura
Field CISO - ThreatX
Jeremy Ventura is a cybersecurity professional, specializing in advising organizations on information security best practices. He has years of experience in vulnerability management, email security, incident response and security center operations. At ThreatX, he is responsible for the development and presentation of thought leadership across all areas of cybersecurity. Ventura is an industry leader that can regularly be seen in media, blog posts, podcasts and at speaking events. Previously, Ventura worked at Gong, Mimecast, Tenable and IBM, among other security organizations. Ventura holds a Master’s Degree in Cybersecurity and Homeland Security.
Tanya Janca
CEO & Founder - We Hack Purple
Tanya Janca, also known as SheHacksPurple, is the best-selling author of ‘Alice and Bob Learn Application Security’. She is also the founder of We Hack Purple, an online learning academy, community and podcast that revolves around teaching everyone to create secure software. Tanya has been coding and working in IT for over twenty years, won countless awards, and has been everywhere from startups to public service to tech giants (Microsoft, Adobe, & Nokia). She has worn many hats: startup founder, pentester, CISO, AppSec Engineer and software developer.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.