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How to Standup an Application Security Program Fast—A Practical and Strategic Approach

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by ZeroNorth


Tuesday, June 2, 2020
1 pm EDT

With software applications at the heart of both business and life, security has never been more critical. If your applications are at risk, so too is your business and the people using them. But when building applications today you face conflicting requirements: you must get them into production fast in order to be competitive while ensuring they are secure—even as the number of vulnerabilities and subsequent breaches escalates.

In this webinar chat, ZeroNorth’s Thaddeus Walsh and Joanne Godfrey will discuss some of the key challenges technology and security teams face as they seek to quickly ramp up an efficient and effective app sec program and will offer some best practices to address these challenges. This chat will cover:

  • The different types of assessments that make up an application security program, how they’re performed and why each is important.
  • How to gain the necessary value from your app sec tools to find and fix critical problems, detect gaps in security and understand risk from the business perspective.
  • How security and development can work hand-in-hand to deliver effective application security, without holding up delivery processes.
  • Thinking strategically while taking a practical approach: recommendations for creating the foundation for a long-term comprehensive app sec program.
Thaddeus Walsh
Solution Architect - ZeroNorth
Thaddeus has a deep knowledge of security across the entire software development lifecycle, through his work with ZeroNorth and other security vendors including Tenable.
Joanne Godfrey
Director of Product Marketing - ZeroNorth
An experienced product marketing professional, Joanne has worked on a wide range of enterprise technologies over the years including application, network and data security for software companies large and small. Joanne has also published articles on security topics in industry and business publications.

 

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What You’ll Learn in This Webinar

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Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.