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How to Reduce Enterprise Application Security Risks


Think About Your Audience Before Choosing a Webinar Title

Sponsored by WHITESOURCE

Tuesday, February 23, 2021
1 p.m. ET

WhiteSource, in conjunction with Ponemon Institute, recently surveyed over 600 IT and IT security practitioners who are familiar with their organizations’ approach to securing applications – and here’s a spoiler: the highest level of security risk is considered by many organizations to be in the application layer. So what can Enterprise organizations do to reduce their application security risks?

Join Jeffrey Martin, Associate VP Product at WhiteSource and Lilach Aviad, Director of Product Marketing, as they present: 

  • Why applications are more vulnerable to attack than other areas of vulnerabilities
  • Addressing vulnerabilities in enterprise applications
  • Best practices of high performing organizations in reducing the application security risk
Lilach Aviad
Director of Product Marketing - WhiteSource
Lilach is an experienced Product Marketing Executive. She holds an MBA as well as BA in both management and Psychology. Prior to joining WhiteSource as Director of Product Marketing, Lilach worked for many years at HP Indigo where she held various roles at the Global Business Unit such as Head of Strategic Marketing, Director of supplies and consumables etc.
Jeff Martin
Associate VP of Product Management - WhiteSource
Jeff has spent the last 15 years in product roles helping both the organizations he worked for and their customers transform and measure their business processes, development and QA. He especially enjoys cultural and mindset transformations for their ability to create lasting progress.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.