Sponsored by WHITESOURCE
WhiteSource, in conjunction with Ponemon Institute, recently surveyed over 600 IT and IT security practitioners who are familiar with their organizations’ approach to securing applications – and here’s a spoiler: the highest level of security risk is considered by many organizations to be in the application layer. So what can Enterprise organizations do to reduce their application security risks?
Join Jeffrey Martin, Associate VP Product at WhiteSource and Lilach Aviad, Director of Product Marketing, as they present:
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: