<img src="https://certify.alexametrics.com/atrk.gif?account=8w5fq1Fx9f207i" style="display:none" height="1" width="1" alt="">
How to Make the Promise of Machine Learning a Reality


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Threat Stack

Thursday, October 29, 2020
3 p.m. EDT

Machine learning is often discussed as a silver bullet solution to every cloud security challenge, but when push comes to shove it has fallen short of delivering on that promise. That’s because marketing hype has led to unrealistic expectations of machine learning. The reality is that machine learning is just one piece of the puzzle.

This webinar will discuss how to get real value out of machine learning in your cloud security. It will cover:

  • Optimizing your data for machine learning - Effective machine learning needs strong telemetry that covers the three V’s of big data (volume, velocity and variety).
  • How to identify both known and unknown risks - Machine learning is great at anomaly detection but what if normal behavior is risky? What if an anomaly isn’t a threat?
  • Creating a real human-machine feedback loop - Despite the power of machine learning, the complex and ephemeral nature of today’s cloud workloads still requires human expertise to provide context to observations.
Christopher Ford
VP of Product - Threat Stack
Chris is the vice president of product at Threat Stack, where he is responsible for product management and user experience. He brings more than 20 years of experience leading product teams and building innovative security solutions, including data loss prevention, enterprise mobility management and secure cloud collaboration. Prior to joining Threat Stack, Chris was chief product officer at Blue Cedar Networks and senior vice president of product management at Intralinks, a secure cloud collaboration platform.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.