Think About Your Audience Before Choosing a Webinar Title
Sponsored by CYRAL
Tuesday, April 13, 2021
3 p.m. ET
What You’ll Learn in This Webinar
Have you turned to cloud-native as your new model for application development and for provisioning and managing underlying cloud infrastructure services? Adopting fresh strategies to keep applications, workloads and data secure is crucial and now relies on both security and engineering teams to understand and embrace these new concepts.
Join Gerhard Eschelbeck, renowned Cybersecurity executive and former CISO at Google, and Srinivas Vadlamani, CTO and Co-Founder of Cyral, dive into some simple design principles that engineering and security teams can use to help keep their cloud-native environment secure. Additionally, these practices make managing and troubleshooting these applications and services easier.
Why taking an identity-centric approach to secure your cloud-native resources is needed
5 required functions needed to protect resources from malicious access
Tips for how evaluate your organization’s security architecture
Cybersecurity expert & Former CISO at Google
Gerhard Eschelbeck, former Google Vice President Security & Privacy Engineering (CISO) is a proven information technology executive with strong operational and strategic experience, Eschelbeck has launched innovative and successful companies and has built high-performance multi-national teams in the U.S., Europe and Asia. Widely regarded as one of the foremost experts on network and system security, Eschelbeck was invited to present his research in information security to the U.S. Congress and is a frequent speaker at major industry conferences. He is one of the inventors of the Common Vulnerability Scoring System (CVSS) and holds numerous patents in the field of managed network security. Eschelbeck previously held CTO positions at Sophos, Webroot and Qualys.
CTO and Co-founder - Cyral
Srini Vadlamani is the co-founder and CTO of Cyral. He was most recently the founder and chief architect at Imanis Data, a big data protection pioneer that was acquired by Cohesity. He was previously the architect at Couchbase, where he worked on their NoSQL query engine, and before that was the database architect at Aster Data.
this webinar starts in
2017/07/22 12:00 PM EST
What You’ll Learn in This Webinar
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about:
You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
Get a second or even third set of eyes to review your work.
It reflects on your professionalism even if it has nothing to do with your event.