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How the Cloud Breaks Traditional Security Approaches


Think About Your Audience Before Choosing a Webinar Title

Sponsored by LACEWORK

Wednesday, September 23, 2020
11 am EDT

Change is the only thing constant in today’s modern and dynamic cloud environments (think auto-scaling instances, APIs, microservices, and Kubernetes clusters being spun up, to name a few).

More noteworthy rather, is the lack of change we’re seeing when it comes to taking on a new approach to cloud security. The traditional approach of writing rules to define bad or suspect behaviors simply doesn’t work for modern organizations. Humans can’t write rules fast enough to keep up with changes in the cloud, and logs + network data force too much guessing - you must understand the entity relationships as well.

Join us for this live webinar featuring Lacework’s VP of Product Marketing, Abner Germanow as he covers:

  • The Spiderman problem of cloud service adoption
  • Cloud instrumentation, mapping, and why network data fails you
  • How and why writing rules to set a policy doesn’t scale
  • Cloud account security and developer-driven innovation
  • How the perennial security talent shortage and DevOps collide
Abner Germanow
VP Product Marketing - Lacework
VP Product Marketing - LaceworkVP Product Marketing - LaceworkVP Product Marketing - Lacework

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.