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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:Mend-Blue

 

On Demand
Anytime

AppSec and software supply chain security require more than a loose collection of tools and a vulnerability remediation process. A holistic approach covers risk assessment, a secure software development life cycle, software composition analysis (SCA), SBOMs, static and dynamic application security testing (SAST/DAST), workflow automation, automated remediation, runtime protections, compliance reporting and more. Successful implementation of this holistic approach enables companies to shrink their overall attack surface and reduce technical and security debt. Our panel of software security experts will discuss practical steps to building a sustainable application and software supply chain security strategy that meets today’s business demands and those that may arise in the future.

Sam Quakenbush
Sr Director - Field Innovation & Strategy - Mend.io
Sam Quakenbush has spent the past 10 years working for cybersecurity companies covering various domains - application security, cloud security, software development, and consulting. He is currently the Senior Director - Field Innovation & Strategy at Mend.io. He is known for advising enterprise customers on how to implement a Secure Software Development Lifecycle using industry-leading application security solutions and best practices. 
Chris Taylor
Head of Cyber Defense - MSCI
Chris Taylor is the head of cyber defense at MSCI where he leads application security, offensive testing, global network load balancing, and multiple DevSecOps transformation efforts focused on the nexus of developer productivity and security.  Chris’ experiences include software & hardware development, military intelligence, security research, cyber resilience, governance & risk management, advising policy makers on cybersecurity and intelligence matters, and leadership roles in multiple high-profile incident response activities including Operation Buckshot Yankee, NMCI, Target, SWIFT, and Merck’s NotPetya.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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