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Think About Your Audience Before Choosing a Webinar Title

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Is uncertainty the new normal? Between global pandemics, the alarming impact of climate change, ongoing political unrest and economic turmoil, you might say it’s the end of the world as we know it. And in today’s increasingly digital world where our most critical data is stored in the cloud, the need to secure it all has never been more crucial.

As we head toward an unpredictable 2023, Prisma® Cloud CSO Bob West and senior director of product marketing Charles Goldberg sit down to chat about cloud security as it relates to current events. West and Goldberg unpack the conversations happening among IT professionals, business leaders and at the board level while examining the potential within cloud security to reduce uncertainty in the face of multiplying variables.

Bob West
Chief Security Officer - Prisma Cloud
Bob joined Palo Alto Networks after more than 20 years in leadership roles with banks, product companies and professional services organizations. He is responsible for evangelizing how Prisma Cloud facilitates the transition to the cloud. Bob provides counsel to Palo Alto Networks’ customers, prospects, governments, regulators and partner ecosystem.
Charles Goldberg
Sr. Director, Product - Prisma Cloud
Charles Goldberg is the Senior Director of Prisma Cloud Product, at Palo Alto Networks. His team raises the industry’s understanding on effectively securing and reaching compliance for cloud applications by applying modern techniques from development through production. Prior to Palo Alto Networks he headed product marketing for AWS External Security Services, where he helped drive the adoption of many popular services for vulnerability management, cloud security posture management, and threat detection. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.