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Future Proofing Healthcare Security


Think About Your Audience Before Choosing a Webinar Title



The future of healthcare will be personalized, uberized, and smart, supported by amazing technological advances. With it, however, will come great cybersecurity challenges. Hackers are preparing as we speak. This talk will gaze into the future and delve into the hacker’s mind to discuss how each stakeholder in the ecosystem can future proof themselves in response to the cybersecurity threats.

Kacy Zurkus
Content Strategist - RSA Conference
Prior to joining RSA Conference as a Content Strategist, Kacy Zurkus was a cybersecurity and InfoSec freelance writer as well as a content producer for Reed Exhibition's security portfolio. Zurkus was a regular contributor to Dark Reading, Infosecurity Magazine, Security Boulevard and IBM's Security Intelligence. She has also contributed to several industry publications, including CSO Online, The Parallax, and K12 Tech Decisions. During her time as a journalist, she covered a variety of security and risk topics and also spoke on a range of cybersecurity topics at conferences and universities, including Secure World and NICE K12 Cybersecurity in Education.
Minatee Mishra
Director, Product Security - Philips HealthTech
Minatee Mishra, is the Director (Product Security) at Philips HealthTech, India. In her 22 years career, she has rich experience in architecture, design, development, and is now responsible for securing systems. She has been instrumental in setting up the Security Center of Excellence (SCoE) in Philips. Under her leadership, SCoE got the medical industry first UL firm registration. She has a Masters from IIT Kharagpur, & bachelors from NIT Rourkela. She holds CISSP, GCIH, CEH certifications. She has been an advocate of product security at various national and international forums like RSA, DSCI and Nullcon.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.