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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

Kasada-AWS

 

On Demand
Anytime

Defending against tomorrow's cybersecurity threats requires starting to prepare your defenses today. As the threat landscape evolves, your strategy must evolve and adapt to identify the threats and attack vectors that pose the biggest risk to your digital ecosystems.

In this Techstrong Learning Experience, you'll learn about proactive defense measures and strategies to fortify your digital infrastructure and protect against account takeover attacks, scraping, scalping, fake account creation and more. This session draws on real-world success stories from organizations that successfully fought back against evolving cyberthreats. You'll gain actionable insight into building a resilient cybersecurity posture and understand how to effectively respond to threats, mitigate risks and minimize damage to your digital assets and your reputation.

Key Takeaways:

  • What you need to do to effectively respond to evolving cyber threats, mitigate risks, and minimize potential damage to your organization's digital assets and reputation.
  • What you need to do to effectively respond to evolving cyber threats, mitigate risks, and minimize potential damage to your organization's digital assets and reputation.
  • How to build a holistic cybersecurity posture that scales with your organization.
Sam Crowther
Founder & CEO - Kasada
Sam Crowther is a public speaker, founder and entrepreneur. Sam’s passion in the security industry began as a high school student when he worked with the team at Australia’s Signals Intelligence Agency. From there, he moved to a red team role at Macquarie Group, an experience that inspired him to start his own company. With funding from leading U.S. and Australian investors, Crowther launched Kasada in 2015 to provide innovative application security to companies around the world. Based in New York and Sydney, Crowther loves creating simple technical solutions to complex problems and is motivated by challenging preconceived ideas and beliefs in order to have a positive impact on the world.
Shawn Brady
Head of Global Partnerships, Edge Services - AWS
Shawn Brady is the Head of Global Partnerships for Edge Services at Amazon Web Services (AWS), where he has worked for over 10 years. Shawn is dedicated to shaping the future of edge computing and revolutionizing how businesses interact with the digital world. With a proven record of leadership, he leads a global team at AWS focused on developing and nurturing partnerships to enhance edge computing capabilities and deliver cutting-edge solutions. Prior to AWS Shawn has held various roles in Sales and Business Development ranging from heading an Irish-based start up all the way up to Fortune 500 companies, such as Nippon Telegraph and Telephone (NTT) and Lumen Technologies.

Register to Watch Now:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.